Raw Honey is straight from the hive. Most honey you find in big retailers is processed and imported from brazil or other countries. The processing kill enzymes and other nutrients in honey (mostly the ones that are good for you). Buying local honey is also a big deal if you have seasonal allergies. Bees pollinate our crops, flowers, and plants. When they bring in the pollen and nectar from those crops to make their honey, they create a super food that will help boost your immune system to those pollens that cause your allergies. Next time you go to buy honey, make sure to check if its LOCAL and RAW!